Brand Identity · Illustration · Art Direction
Ulua Creaciones is an independent needle-felting brand I founded and developed, giving me the opportunity to build its visual identity from the ground up.
Inspired by my Argentine roots and the natural materials behind the craft, the identity combines watercolor illustration with a warm, handmade aesthetic. A hand-painted sheep became a central element of the brand, connecting the visual identity to the wool used to create each piece.
The identity was extended across business cards, product tags, stickers, packaging and social media, along with product photography and video content, creating a cohesive visual experience across both physical and digital touchpoints.
ULUA CREACIONES
ULUA CREACIONES
Every wool figure is handmade and designed by me, ensuring a personal touch in each creation.
